Start to Finish: Publish and Sell Your First Board Game

Making games is hard. It’s really hard. Making my first game was simultaneously the most confusing and exciting experience I’ve ever had. That’s why I’ll walk you through every step of the process.

Game Development 101
Childhood Version of War Co

A Crash Course in Games

Let’s start from the ground up and talk about all the super simple basic elements that need to be understood to make great games.

Paper Test of Highways and Byways

A Crash Course in Game Development

A catch-all term for everything that is associated with making a game – that includes game design, product development, marketing, promotion, Kickstarter/crowdfunding, fulfillment, and selling..

Five Levels of Communication through Game Development

Five Levels of Communication through Game Development

When it comes to games, there are a handful of truths that are very important to realize. Ideas don’t mean much. Execution is everything. Communication is key.


Choose Your Own Adventure: Self-Publish or Not?

Without a doubt, the most compelling reason to self-publish your board games is the fact that you have complete creative control.

What to Expect When You’re Making a Board Game: Time, Money, and Effort

Game development is a lot harder than you’d expect. It takes a lot of time, a lot of money, and a lot of hard work – both mental and emotional.

Paper Test of Highways and Byways

The Art of the Play Test: Designing Tests and Keeping Records

Because the path to seeing a creative project to completion is so vague and subject to change, you can’t focus on your plan. You have to focus on your methods.

Wall Clock

How to Master Time (So You Can Make Games)

Staying organized and managing your time well are critical to self-publishing a game. There are a lot of things to do, a lot of things to track, and a lot of time that needs to be spent.

The Board Game Industry: Powers That Be & The Hype Machine

This is not a post about what you need to do, think, or spend to make a game, nor is it a post about board games themselves. This is a post about the players in a much bigger game: the board game industry itself.

Bankrolling Your Game’s Development

Creating board games can be an expensive affair. A lot of people do not want to admit this to themselves.

5 Games to Make You a Better Board Game Dev for $64.63

To help you get started in your board game development journey, I’ve made a list of five classic board games which you can pick up, all combined, for just $64.63.

How to Choose Your Board Game’s Theme

Games, at their core, might just be a series of mechanics and rules, but themes keep us from feeling like we’re playing out the logical conclusion of mathematical functions.

Game of Darts

A Crash Course in Marketing and Promotion

Marketing covers a wide array of activities that convince people to care about and eventually buy your game. Marketing is best understood as an ongoing process that breathes itself into everything you do as a self-publishing board game developer.

A Crash Course on Kickstarter for Board Games

“You mean you can put your business idea on there and people will just pay for it? OMG!” Well, yeah. That is how it works when you look at it from a distance. Yet up close, this initial impression almost entirely wrong.

A Crash Course on Board Game Fulfillment

Success is not the endgame of Kickstarter projects. Many people think that when a project is funded, that’s it – it’s a victory. This couldn’t be farther than the truth. As many as 84% of Kickstarter projects fulfill rewards late.

A Crash Course on Selling Board Games

Selling is one of the most nerve-wracking and technical parts of getting a small business off the ground. You must absolutely master it to achieve the financial success you desire when self-publishing a game.

Start to Finish is a work in progress. Here is a rough list of what’s still to come!
Game Design 101
  1. How to Work Alone in the Board Game Industry
  2. How to Work in a Team in the Board Game Industry
  3. Learning from Your Game Design Mistakes
  4. Staying Mentally Healthy in Game Design
Designing & Developing Your Game
  1. Designing the Core Engine of Your Game
  2. Testing the Core Engine of Your Game
  3. Designing the Mechanics of Your Game
  4. Testing the Mechanics of Your Game
  5. Designing Rules for Your Game
  6. Testing Rules of Your Game
  7. Developing an Inner Narrative for Your Game
  8. Testing the Inner Narrative of Your Game
  9. Developing a Game that People Will Talk About
  10. Developing a Visually and Physically Accessible Board Game
  11. Developing a Mentally Accessible Board Game
  12. Developing an Inclusive Board Game
  13. Optimizing Your Rule Book
  14. Drafting Board Game Specs for Your Printer
  15. Drafting Functional and Technical Specs for Your Artist
  16. Finding Artists & Graphic Designers
  17. Managing Artists & Graphic Designers
  18. Finding a Board Game Printer
  19. Ordering and Testing Samples of Your Board Game
Marketing & Promoting Your Game
  1. Defining Your Marketing Strategy
  2. The Magic of Content Marketing
  3. How to Be Seen on the Internet
  4. How to Generate Traffic for Your Kickstarter or Website
  5. How to Build up a Twitter as a Board Game Dev
  6. How to Build up a Facebook Page as a Board Game Dev
  7. The Art of the Newsletter
  8. Building up an Instagram as a Board Game Dev
  9. Getting Your Game Reviewed – The Process
  10. Appealing to Reviewers
  11. How to Get Noticed on Reddit without Looking Like a Doofus
  12. The Art of the Board Game Convention
  13. The Art of the Board Game Livestream
  14. Creating a Great Board Game Press Release
  15. Be My Guest: How to Get on Podcasts and Blogs
Kickstarting & Fulfilling Your Game
  1. Spreading the Word Early
  2. The Math of Kickstarter: Realistic Time and Money Estimates
  3. Let’s Talk about Tax and Legal Issues: Kickstarter Isn’t all Fun and Games
  4. Perfecting Your Kickstarter Campaign Page
  5. Kickstarter Fulfillment: Ordering a Print Run
  6. Kickstarter Fulfillment: Sending Products to Americans if You’re an American
  7. Kickstarter Fulfillment: Sending Products to Other Countries if You’re an American
  8. Kickstarter Fulfillment: Going through a Third Party
  9. How to Have the Perfect Kickstarter Launch Day
  10. How to Keep Kickstarter Momentum through Updates and Stretch Goals
  11. How to Keep up with Your Kickstarter Timeline after the Campaign
  12. How to Take Pre-Orders when the Campaign Closes
Selling Your Game
  1. People Judge Books by Covers: Making Your Board Game Box Gorgeous so People Buy It
  2. How to Set a Price for Your Board Game
  3. How to Sell Your Game at Conventions
  4. How to Keep Momentum after Your Launch
  5. The Magic of Advertising
  6. Other Ways to Sell Your Game