You’ve finished the game! Now it’s time to raise funds and then eventually fulfill a board game Kickstarter!
Not so fast…creating a board game is only half the battle. Now you have to get people to buy it, have someone manufacture it, and then ship it to hundreds or thousands of different people. No pressure!
Don’t worry – I’ve been through this multiple times and would love to share everything I’ve learned with you 🙂
Knowing if people want your game is critical. Sharing early will help you gauge your board game’s product-market fit, a fancy MBA term for how much people like your game as a product that they would buy, and not just as a game.
In 2012, as many as 84% Kickstarter projects were fulfilled late. So what’s happening and how can we prevent you from suffering the same fate?
Few things are more confusing than taxes and laws. Instead of leaving you to Google and experiment on your own, I’ll share a few experiences I’ve had.
There’s no shortage of complex tasks that come with a Kickstarter. One task, in particular, seems to get more attention: creating the perfect campaign page.
It’s also a good idea to see if you can get a jump start and begin printing during the two week period in which you’re waiting for your funds to clear. Depending on your printer, you might gain a week or two on the front-end of your schedule, and that’s never a bad thing!
inventory being sent from your manufacturer via freight shipping agencies through customs agents to warehouses and finally to your customers. It’s the part of the process that feels the most international and it’s one of the areas that feels the most overwhelming to the uninitiated.
Fulfillment is the trickiest part of any board game Kickstarter. Your inventory goes through freight, customs, and warehouses…all before your customers.
Kickstarter success is a holistic process, not a particular moment when things click. Well, usually. The one exception to that rule: Kickstarter launch day.
Stretch goals! Everybody who goes to Kickstarter with hopes of publishing their board game desires to not only fund, but to achieve many stretch goals.
You’ve spent months, if not years, leading up to your board game Kickstarter. But with great money, comes great responsibility…
Even if you can’t get your game into stores, you can always set up shop online, whether through Amazon or through your own site. Perfect for pre-orders!
Not only are board game boxes beautiful, they are also iconic. People love looking at a pretty board game box – just check out Instagram sometime.
So you’ve designed a board game. Perhaps you’ve even begun to make arrangements for publishing. But how do you price your board game? Read on for insights.
Unless your Kickstarter is a blockbuster, you won’t raise enough to print the game, quit your job, and fly to Hawaii. It’s just stop one on the hype train.
“I love advertising!” That’s not a sentence you hear spoken out loud often. There is a good way to advertise board games online, and we’ll talk about that.
You’ve finished your game. Now there’s one massive question: “what next?” How do you sell your board game outside of Kickstarter?