How to Market & Promote Your Board Game

It’s one thing to create a wonderful board game. It’s another thing entirely to promote your board game.

To many an artistic spirit, marketing and promotion feels really unusual. Indeed, it feels sleazy and amoral. It feels like you’re annoying people with messages they don’t care about.

Let me tell you – it’s crucial to promote your board game if you want to succeed financially. But marketing doesn’t have to be based on bothering people. In fact, it works better if you don’t!

Lucky for you, in addition to making board games, I run the Pangea Marketing Agency. I am more than happy to share the tricks of the trade to make marketing enjoyable and easy 🙂

Need help on your board game?
Join my community of over 2,000 game developers, artists, and passionate creators.

How to Choose & Use a Board Game Marketing Strategy that Works

Choosing a marketing strategy is a tricky beast. Marketing is all about finding, keeping, and pleasing customers. Simple to explain, but hard to master…

How to Use Content Marketing to Sell Board Games

One of the greatest forms of marketing, my personal favorite, is content marketing. You market yourself by sharing information with potential customers.

How to Rise Above the Noise of the Internet & Get Noticed

We’re in an unprecedented era of creativity made possible by the internet and low barriers to entry. There’s a lot of noise, and you want to get noticed.

How to Generate Traffic for Your Board Game Website

You need to make people interested in what you have to say and what you have to offer. How do you do that? Simple: generate traffic. Let’s talk about how.

How to Get Big on Twitter as a Board Game Dev – Revisited in 2018

You have to slowly build your reputation. Twitter lets new board game devs draw attention to themselves with fewer barriers than ever before.

How to Build up a Facebook Page as a Board Game Dev

You can find the most people in North America on Facebook, making it the world’s de facto online water cooler. It’s huge for board game devs.

How to Build a Mailing List and Send Newsletters as a Board Game Dev

I’m a big fan of mailing lists in board gaming. Sending email newsletters to well-targeted mailing lists is one of the best ways to engage customers.

How to Get Started with Board Game Conventions as a Board Game Creator, Part 1

Board game conventions have a certain mystique to them. The potential of reaching out to so many customers is enticing, and besides – they’re a lot of fun!





How to Get Started with Board Game Conventions as a Board Game Creator, Part 2

Board game conventions are the flashiest events in board gaming. They are wonderful gathering places for board gamers. But are they a place to sell games?

How to Live-Stream Board Games

Whether you use Tabletop Simulator or video cameras capturing gameplay on the physical tabletop, a live-stream can be a great way to share your game online.

An Inside Look at the Board Game Review Process

Having your board game reviewed for the first time can be nervewracking. A board game review doesn’t have to feel arbitrary and mysterious, though.

How to Use Reddit as a Board Game Dev

Reddit: the word that strikes fear into internet marketers everywhere. That’s part of the magic of Reddit, though – it’s not to be bought and sold.

Why & How to Make Press Releases for Your Board Game

Press releases sound really fancy and formal. It’s not. They’re just well-crafted emails that you send to bloggers and journalists.

Need help on your board game?
Join my community of over 2,000 game developers, artists, and passionate creators.