It’s one thing to create a wonderful board game. It’s another thing entirely to promote your board game.
To many an artistic spirit, marketing and promotion feels really unusual. Indeed, it feels sleazy and amoral. It feels like you’re annoying people with messages they don’t care about.
Let me tell you – it’s crucial to promote your board game if you want to succeed financially. But marketing doesn’t have to be based on bothering people. In fact, it works better if you don’t!
Lucky for you, in addition to making board games, I run the Pangea Marketing Agency. I am more than happy to share the tricks of the trade to make marketing enjoyable and easy 🙂
Choosing a marketing strategy is a tricky beast. Marketing is all about finding, keeping, and pleasing customers. Simple to explain, but hard to master…
One of the greatest forms of marketing, my personal favorite, is content marketing. You market yourself by sharing information with potential customers.
We’re in an unprecedented era of creativity made possible by the internet and low barriers to entry. There’s a lot of noise, and you want to get noticed.
You need to make people interested in what you have to say and what you have to offer. How do you do that? Simple: generate traffic. Let’s talk about how.
You have to slowly build your reputation. Twitter lets new board game devs draw attention to themselves with fewer barriers than ever before.
You can find the most people in North America on Facebook, making it the world’s de facto online water cooler. It’s huge for board game devs.
I’m a big fan of mailing lists in board gaming. Sending email newsletters to well-targeted mailing lists is one of the best ways to engage customers.
Board game conventions have a certain mystique to them. The potential of reaching out to so many customers is enticing, and besides – they’re a lot of fun!
Board game conventions are the flashiest events in board gaming. They are wonderful gathering places for board gamers. But are they a place to sell games?
Whether you use Tabletop Simulator or video cameras capturing gameplay on the physical tabletop, a live-stream can be a great way to share your game online.
Having your board game reviewed for the first time can be nervewracking. A board game review doesn’t have to feel arbitrary and mysterious, though.
Reddit: the word that strikes fear into internet marketers everywhere. That’s part of the magic of Reddit, though – it’s not to be bought and sold.
Press releases sound really fancy and formal. It’s not. They’re just well-crafted emails that you send to bloggers and journalists.